Choice Skills

So, in a relatively high level look at some of the Omniture data for Choice Skills I found a few things that I think are worth looking into. Obviously with a more thorough dig through the data I'm sure I could find a lot more, but I decided we have to start somewhere so why not start with some of the more obvious things... Anyway, let's take a look:

• Implementation is not tracking paid search keywords. This is the one that I feel is pretty important since the #1 expense for the site right now is keywords. I would be pretty concerned about seeing what the successful keywords are and how they are driving some of the more important KPI (such as conversions leading to revenue). This is an implementation issue more than anything else, so it should be pretty easy to iron out.
• Switching the homepage HTML file. Currently, the homepage is pretty blank and just serves as a short portal to direct the user to more important pages. Why not make the "teaching_social_skills.html" file the homepage? This is the page people are spending the most time on, is leading to the most revenue and is the top entry page. The current homepage is almost worthless in that there isn't anything there that cannot be added to the more useful Teaching Social Skills page.
• Increase the number of "Order Now" links and improve their placement. Currently the links to the order pages are not in very good places (at the bottom of the Teaching Social Skills page or by clicking "store" at the top). These can be place in several more locations, including the homepage, and in more strategic locations. I don't have specific recommendations, but this is something we can specifically design after some dialog on the topic of getting more people to the homepage.
• Standardize file download names: OK, I admit, this one is picky and little, but since SiteCatalyst is tracking the information on downloads, I am guessing it is a metric that Choice Skills is interested in tracking. If that information is important to track (and I think it's definitely worthwhile considering the goals for the website and the product) then it would be best to standardize the names of the files being downloaded. There are files abc.pdf and ABC.pdf with different data for each one. It's possible that the names were recently changed, but it doesn't look like it (but I've learned I'm not always correct when it comes to interpreting SiteCatalyst data).

I'm sure there is tons more that I'll be able to find as I become more familiar with the site, but I think these are a couple of things that can be attacked and worked on quickly. I was going to dig into some of the conversion information, but with little data to work with I did not think I could come away with many quality recommendations at this point.

I'm really excited for this project! I think it's fabulous that we have something real to work with, giving us a fabulous experience to work on our skills and to learn about implementation. With the generosity of Omniture and the opportunity to take this class, I've definitely been given another reason to be glad I'm at BYU.